Tseda Trading PLC has been in the market as an importer, whole seller, and retailer of construction materials such as Reinforcement – Bar, Angle – Iron, Hollow – Section, Sheet – Metal, etc in Ethiopia since 1997. Expanding the horizon of business, our business established Rewina Real Estate Company, and has constructed a mixed – use seven story building in the center of Addis Ababa, Haile Gebresellasie Rood, 22 Mazoria. The main Office of Tseda Trading PLC is found in the third floor of the Building. Through Rewina real Estate , Tseda Trading was able to establish our sister company Tsegaye Real estate which currently comprises of commercial buildings that are available for rent.

Tseda Trading PLC is a member of:

  • Ethiopian Chamber of Commerce and Sectorial Associations, and
  • Ethiopian Commodity Exchange

Customer satisfaction and sustained business relations are our mottos with those who work with us. Contact us to benefit from our services and let’s grow together.

Business Objectives

  • To be one of the main construction materials importers
  • To contribute to the development of a responsible trade industry in the country.
  • To maximize profit and expand its business participation areas so as to create more job opportunities.

Our Commitment To Our Clients

Our commitment to our clients and to providing superior customer service is based on four principles that guide our daily operations as we deliver quality service and products that exceeds our client’s expectations.  We apply these values in all aspects of our business to build our client partnerships and execute successfully.  These fundamental values lead the way to our vision and mission and are the cornerstone of who we are.


We do what we say we’re going to do

Tseda Trading PLC understands the importance of executing to your specifications to ensure customer satisfaction. We pride ourselves on the transparent approach we take with our customers.  Our reputation is very important to us and we believe in openness and honesty in all aspects of our business.  Our clients have come to appreciate our reliability as the cornerstone of each partnership we build.  Maintaining an open line of communication, following through on our commitments, and keeping our word are how we exhibit our integrity each day.


We do it right.

Providing superior product and service is our number one priority.  Excellence shows not only in what we do but how we do it.  17 years of experience have provided us the tools required to do a great job, the right way, all the time.


We do become a part of your team.

Developing long term business relationships with our clients is one of our primary goals as we strive for excellence.  In developing successful client partnerships, communication is a key element that impacts each team involved.  We collaborate with you to cycle information between our organizations and the retail level which leads to positive program results. We want you to feel as though we are your own resources hard at work.  When you choose to partner with us, we do become a part of your team.


We are committed to success.

Tseda Trading PLC is proud of our team.  We deliver great results largely due to the strong work ethic of our people.  We want to do a great job for you since ultimately your satisfaction is our business success. Through hard work, dedication, passion and excitement we are able to exhibit the ownership required to sustain our mutual success.

Taxation and legal processes

The other area in which we surpass our competitors is in being extra cautious regarding legal issues as it is a matter of integrity. You can entirely depend on our receipts and transaction documents, which are vital for the preparation of your valid financial statements.